As the Senior Designer at AJA Video Systems, I led the design process across all touchpoints, including print, media, packaging, web, and trade show materials. My role encompassed a wide range of responsibilities, from creating cohesive branding to developing detailed data sheets for all products. Every design piece was carefully crafted to maintain consistency and reflect the company’s innovative, professional image across various platforms. Whether it was a product launch or large-scale trade show presence, I ensured that the visual identity was clear, engaging, and aligned with AJA’s brand values.